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Roscoe, Patricia "Patti"

Oct 05, 2017

Patti Roscoe Headshot

Patricia "Patti" Roscoe, DHL, CITE

Patti Roscoe moved to San Diego in the mid-sixties and found a career in hospitality, spending fifteen years in the hotel and destination management segments of the industry. In 1981, she founded PRA Destination Management Company (originally named Patti Roscoe and Associates) and her most significant impact has been in the Destination Management Company (DMC) world.

Her innovative and entrepreneurial spirit, lead her to an expansion business model not previously seen in the DMC world.  These expansion plans led her to franchise her five Southern California offices, and she was the first entrepreneur to franchise a DMC. In 2007, she sold her then 17 offices to Paris-based Allied International. AlliedPRA then became part of a global organization serving destinations throughout Europe and the United Arab Emirates.

Patti has been volunteering her time to the industry and to SITE (Society for Incentive Travel Excellence) for many years. She’s held various positions with SITE including serving on the board, serving as President of the SITE Foundation, serving as SITE’s International Conference chair, and in 2015 was awarded SITE’s annual Richard Ross Award by their Past President’s Council. Patti has also been a long time member of MPI and served on multiple committees, most notably having supported their Women’s Initiatives. 

Patti has been directly involved in education the next generation of event professionals.  She was instrumental in helping to create a four-year degree program in Hospitality and Tourism Management at San Diego State University and helped create  and endow a professorship for their Institute of Meetings and Events.  She also served as a Trustee of San Diego State University’s (SDSU) Campanile Foundation, and has chaired the Board of Advisors of SDSU’s L. Robert Payne School of Hospitality and Tourism Management. The University has recognized her with its prestigious President’s medal for Patti’s commitment to SDSU. In May 2016, she was conferred with an honorary degree as a Doctor of Humane letters.