APEX - Room Block Poaching Workgroup

Room Block Poaching and Room Block Management

Room block performance is a perennial and fundamental issue for the meetings and events industry. Economic downturns, the disruptive shift to online bookings, massive travel disruptions, natural disasters and acts of terrorism have all challenged planners and suppliers in the past.  
And now added to that mix of forces is the threat from businesses that actively seek to recruit or divert event attendees away from official room blocks and into their hotel bookings.  These businesses --  commonly known as “pirates” or “poachers” -- use a range of techniques to approach attendees and obtain their business.  
The Convention Industry Council’s APEX initiative has developed best practices, tools, resources to aid meeting professionals in managing and protecting room blocks against poaching activity.  

Room block performance is an evergreen concern for the meetings and events industry. Economic fluctuations, technology shifts and other disruptions have all challenged planners and suppliers in the past. 

In the mix is the threat from businesses that actively seek to recruit or divert event attendees away from official room blocks and into other hotel bookings. These businesses use a range of techniques to approach attendees and gain their business. 

The APEX Room Block Poaching Workgroup has been formed to conduct research and developed best practices, tools, resources to aid meeting professionals in managing room blocks.

 

APEX Room Block Poaching Workgroup 

MaryAnne Bobrow, Bobrow Associates, Inc. (Co-chair)
Adam Briggs, ConferenceDirect
Scott Craighead, International Association of Exhibitions & Events
Michael Dominguez, MGM Resorts International (Co-chair)
Lisa Dyson, TESOL International Association
Michael Howe, OnPeak
Fun Lee, Cardiovascular Research Foundation – Center for Education
Michael Owen, EventGenuity
Anne Roth, Intercontinental Hotels Group
Stuart Ruff, RIMS, the Risk Management Society
Heidi Voorhees, Experient.